Novel Proteins

Novel proteins are protein sources that your pet hasn’t been commonly exposed to in their regular diet. These can include meats like kangaroo, duck, venison, goat, or even fish varieties such as salmon or barramundi. Because they are less familiar to your pet’s immune system, novel proteins are often used in dog treats and foods for pets with allergies or sensitivities to more common proteins like beef or chicken.

Including novel proteins in your dog’s diet can help reduce the risk of allergic reactions and support a varied, balanced nutritional intake. They're also a great option for pet parents looking to offer their dog something new, exciting, and tasty — without compromising on health.